January 2018
I designed the logo and branding for the Crosstalk project I worked on with Design for America.
The project involved designing to improve pedestrian safety at crosswalks with autonomous vehicles. The logo for our device is based of the geometry of an intersection. The green references the safety and assurance of having a green light in traffic.
Clean, bold branding was an important part of our presentation to Fiat Chrysler Automobiles.
All the different prototypes of the logo that I experimented with before landing on the final design.